Zipcar case study pdf

Zipcar case analysis free download as powerpoint presentation. Its been close to two decades since our founders, robin chase and antje danielson, sat in a cafe in cambridge, massachusetts and decided to bring the european car. Now shes flipping that model with buzzcar, which helps you to hire y. Robin chase, zipcar, and an inconvenient discovery mit sloan. Executive summary zipcar provides a carsharing service that members pay annual fees and usage fees and they use zipcar service independently. Application zipcar customers can use the app to manage their zipcar reservations, lock and unlock the.

Zipcar case study solution and analysis of harvard case studies. Zipcar has more than 5,500 active members and 180 cars in over 170 locations in the boston, new york, and washington d. Zipcar ports awardwinning ios app to titanium to reach. Zipcar had 700,000 members and 9,000 vehicles in its global fleet in july 2012. Zipcar should leverage this advantage by positioning itself as a though leader. Wheels when you want them comes from the early days and is contributed to robin chase. It was set up 15 years back and since its establishment it has seen a phenomenal growth in both its market and profitability. Chase and her friend danielson had initially funded the startup and forgone a. They come up with the idea of timesharing a car, which will eventually get the name of zipcar.

Recently, late returning of cars has been a major problem of zipcar operation. Analyze and discuss the strategic implications as related to management information systems mis that you derived from this case. Zipcar objective enable iphone and android users to choose, reserve, locate, and unlock a car on the go. June 18, this case describes several iterations of the zipcar business model and case study analysis of zipcar case solution for zipcar. Zipcar is the worlds largest car sharing company, offering selfservice, ondemand cars by the hour or day for personal or business needs. In october 2000, with just a couple of weeks until the threemonthold car sharing startup closed on its first round of funding, zipcar cofounder robin chase made an alarming discovery. Zipcar carsharing case study station based carshare. Chronicles the development of the concept of the entrepreneur, industry analysis, market research, determining the identity and brand building.

Zipcar enables students, faculty, and staff to drive ondemand, while. Since zipcar provides the cars in areas close to the customer, this service would be easy to use. Zipcar its not about cars its about urban life case. Zipcar case analysis business model entrepreneurship. Zipcar its not about cars its about urban life case study case study zipcar urban commons case study urban case study student projects urban commons.

But after zipcar jumped into the market, zipcar gave hard time. Zipcar faces many strategic decision ahead as they begin to expand their business. We provide ondemand access to cars by the hour or the day in cities and campuses around the globe. Zipcar is a startup organized around the idea of sharing car usage via a membership organization. The case describe several iteration of zipcar business model and financial plan.

Robin chase, zipcar and an inconvenient discovery case study please click on this link and it will take you to the site where the case study is located. Zipcar is the largest carsharing service in the world, with locations in 49 u. In the zipcar case study, there was no particular strategic implication related to management of information system that could be derived from because it was perfectly used to maximize zipcars business advantage that brought advantages to both customers and the. Founded in 2000 by antje danielson and robin chase provides reliable and convenient access to ondemand transportation. Jul 31, 2012 in this excerpt, well cover the first step using zipcar as a case study.

Car sharing service started in 1999 expanded to 21 cities till 2004 30000 registered members 400 cars till 2004 tie ups with universities zipcar. Build a secure system to control and monitor member access. We will zipcar case study hbr not breach university or zipcar case study hbr college academic integrity policies. Clipping is a handy way to collect important zipcar case want to go back to later. Zipcar case solution, zipcar case analysis, zipcar case study solution, question 1 what are the origins of the zip car concept. Also provides background on writing the business plan, creating a budget and. The case provoke the reader to analyze the underlying economics and business model of the. Refining the business model case solution, zipcar, a startup is organized around the idea of sharing motor vehicle use on a membership organization. Zipcar is a subsidiary of avis budget group which acquired it in 20.

Zipcar case study what students are saying as a current student on this bumpy collegiate pathway, i stumbled upon course hero, where i can find study resources for nearly all my courses, get online help from tutors 247, and even share my old projects, papers, and lecture notes with other students. Use all of the information given in the case study. These iterations include a very early version and a version developed just prior to the launch of the business, as well as data from the first few months of operations. Even when a zipcar refining the business model case study analysis student is a great essay writer, they might still not have enough time to complete all the writing assignments on zipcar refining the business model case study analysis time or do this well enough, especially when zipcar refining the business model case study analysis the exams. We zipcar case study hbr dont provide any sort of writing services. Refining the business model case study solution, zipcar. Compared to car rentals firms that charge users on a per day basis, zipcar offers users the flexibility of deciding the number of hours and distance. Outstanding achievement for innovation in green products or services.

Influencing customer behavior case solution, at zipcar, customers share the use of cars and, as a result, rely on each other for their service experience. Robin chase, zipcar and an inconvenient discovery case study. Zipcar case study mkt 301 case study zipcar zipcar its not. Recommend at least two 2 actions that zipcar could take in order to leverage its strategies to expand its target market. Before zipcar, the other car rental companies that were operating in us was one of the successful mode of private transportation. Jul 21, 2014 a classic case study about zipcar services with the complete character analysis of people involved, case solutions and facts. The low hourly and daily rates include gas, insurance. Drive on or off campus whenever, wherever with zipcars at over 600 campuses.

Apr 29, 2010 zipcar is an option, not the only optionmake zipcar pods available to people coming directly from mass transit available to complete a journey comforting to customers that they will have their car reserved and be able to complete their trip right awaythis location can also be considered an advertising expense the cars are highly visible in an. Zipcar can use this data to enhance and customize its service offering. Zipcar refining the business model case study analysis. Robin chase, ceo and cofounder of zipcar immediate issueproblem being faced.

Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry subscription carsharing for urban dwellers. Zipcar needs additional funding if it hopes to survive and expand. Presented by, group 6 niraj ghimire amit pathak subigya regmi prajwal s shrestha zipcar car usage via a membership organization. Faq zipcar zipcar case study zipcar zipcar its not. Chase regarded that she was likely her excellent consumeran urban, expensemindful purchaser wh. Zipcar case study pdf get the zipcar refining the business. Signup for the free training here 000 7 months ago reply.

Zipcar is an option, not the only optionmake zipcar pods available to people coming directly from mass transit available to complete a journey comforting to customers that they will have their car reserved and be able to complete their trip right awaythis location can also be considered an advertising expense the cars are highly visible in an. Zipcar back in 2000, in lieu of overcrowding in the us car rental market, zipcar implemented a blue ocean strategy and established its carsharing business as the dominant alternative to car ownership. Who are zipcars primary stakeholders, and what are their particular interests. Ghimire 143 amit pathak 14325 subigya regmi 14327 prajwal sagar shrestha 14332 synopsis. The low hourly and daily rates include gas, insurance, maintenance and parking. It is founded in 2000 with the aim of making it the worlds top notch company by scott griffith. Robin chase discusses topics zipcar refining the business model running head second test case analysis. Evaluate this potential venture and the progress that chase has made. And our grant program donates hundreds of thousands in driving credit to nonprofit groups across north. However, one of the cofounder of the business model and the core concept for zip car in berlin, germany and that was in the year 1999. Refining the business model case study solution, by myra m.

Based on our analysis of the case we think zipcars business is easily imitable and to prevent an entry of new competition, zipcar must achieve economies of scale at the earliest and strategize to increase. Zipcar case study mkt 301 case study zipcar zipcar its. Faq zipcar zipcar case study zipcar zipcar its not about cars its about urban life case study. Pioneer a new business model for car ownership car sharing. Zipcar company zipcar is the largest carsharing service in the world, with locations in 49 u. Zipcar case in the zipcar case, chase is an emerging entrepreneur, with hopes of starting a successful company. The potential of zipcar exceeded the expectations of the owners chase and danielson in many factors. This case was prepared by deborah ancona and cate reavis. The origins for the zip car concept came from switzerland in the year 1987. Zipcar case solution contains a detailed description of the processes and tasks associated with the creation of a new enterprise in a developing industry subscription carpooling to urban residents.

Will the rush of media exposure prove to be too much of a hindrance and have an effect on guari nandas options for positioning clocky prior to being manufactured and introduced to market. Refining the business model entrepreneurship case report submission. Chronicles the entrepreneurs concept development, industry analysis, market research, identity definition, and brand building. Zipcars primary stakeholders include their internal claimants, which are the executives and employees such as scott grffith. Zipcar case analysis the pain that zipcar is trying to address is the inconvenience and costly car options to the webconnected people. Zip zap zoom car company zip zap zoom company ltd is into manufacturing cars in the small car 800 cc segment. This case describes several iterations of the zipcar business model and financial plan. Zipcar casestudy essays and research papers studymode. Zipcar carsharing case study station based carshare movmi.

Zipcar was also available in the uk, and in over 230 college campuses. Zipcar case study solution and analysis of harvard case. Accept member reservations and transmit data in real time. Zipcar refining the business model the business venture is a carsharing business which provides a highly useful facility to the. Synopsis zipcar is a startupbusiness model organized around the idea of sharing car usage by membership organization. Initially, fast reading without taking notes and underlines should be done. Need the references and resources for further study. Zipcar 2009 mayors environmental excellence award winner.

Case background zipcar is the car services company which based on the car sharing principle. These iterations include a very early version and a version developed just prior to the launch of the business, as well as data from the first few months of. Zipcar helps nonprofits do more with simple access to ondemand transportation. To have a complete understanding of the case, one should focus on case reading. There are currently 15 million people within a block of a zipcar location. Zipcar refining the business model pdf fill online, printable. In this excerpt, well cover the first step using zipcar as a case study. In the zipcar case study, there was no particular strategic implication related to management of information system that could be derived from because it was perfectly used to maximize zipcars business advantage that brought advantages to both. Zipcar case the proposed venture in this case study has great potential in highly populated areas with a need for transportation.

Zipcar carsharing very interesting case study by movni. If you find yourself lost at any point as youre planning, launching, or. In order to gain additional funding they would have to bring in there. From the case study, examine zipcars marketing strategy in terms of product, distribution, promotion, and pricing. Originally zipcar was founded by antje danielson and robin chase in 2000. Their goal of creating this urbanstyle car borrowing system gave new light to the ideas of what. In the zipcar case, chase is an emerging entrepreneur, with hopes of starting a successful company they come up with the idea of timesharing a car, which will eventually get the name of zipcar. Zipcar enables students, faculty, and staff to drive ondemand, while reducing congestion and increasing sustainability. Zipcar its not about cars its about urban life case study. Hassle free service no fuel cost no mantainence cost no insurance cost. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.